Jerapis Designs

New Roots

At Jerapis Designs, we are passionate about creating unique, impactful designs that tell stories and connect with audiences. When New Roots, an innovative hydroponics company, came to us for help with their branding, we knew it was the perfect opportunity to merge creativity with sustainability.

New Roots needed a logo and packaging design that not only reflected their commitment to sustainable, soil-free gardening but also communicated their values of eco-consciousness, simplicity, and freshness. We were thrilled to bring their vision to life through thoughtful design choices, color schemes, and environmentally friendly materials.

The Vision: Simple, Sustainable, and Fresh

New Roots wanted their branding to reflect the natural process of growth, the simplicity of hydroponics, and the vitality of fresh, homegrown plants. Their goal was to make hydroponics more accessible and appealing to home gardeners who want to grow food sustainably, no matter how much space they have.

Logo Design: Symbolizing Growth

Our first task was to create a logo that captured the essence of New Roots. The design incorporates organic shapes and natural elements that symbolize growth, renewal, and sustainability—just like the hydroponics process itself. The clean lines and subtle curves evoke the simplicity and elegance of nature, while the overall design maintains a modern and professional look.

Color Palette: Natural Greens & Blue Tones

For the color scheme, we turned to natural greens and soothing blue tones—colors that are not only associated with the natural world but also convey a sense of calm, trust, and vitality. The green hues speak to the freshness and vibrancy of plants, while the blue tones represent water—the vital life source for hydroponic systems. Together, these colors reinforce the message of a clean, sustainable way to grow food.

Packaging: Eco-Friendly and Beautifully Crafted

When it came to the packaging design, we wanted to ensure that it not only represented the values of New Roots but also contributed to the environmental sustainability of the product itself. This is where we made an exciting decision: we created packaging using recycled paper embedded with seeds.

This eco-friendly approach means that once customers have enjoyed their New Roots Hydroponics Starter Kit, they can plant the packaging itself to grow wildflowers, herbs, or even vegetables—closing the loop on sustainability. The seed-embedded paper carries the same spirit of growth and renewal that defines the New Roots brand. The packaging is as much a part of the experience as the product inside, offering a tangible way to participate in nature’s cycle.

The Final Product: A Cohesive Brand Identity

The collaboration between New Roots and Jerapis Designs resulted in a clean, modern, and eco-friendly brand identity that perfectly matches the ethos of their hydroponic system. The combination of a thoughtfully designed logo, a carefully chosen color palette, and sustainable packaging reflects the core values of New Roots: simplicity, sustainability, and growth.