Jerapis Designs

Digi Dice Gaming Lounge

A Graphic Design Case Study

Welcome to the Digi Dice Gaming Lounge case study! We created a complete visual identity for this vibrant gaming space, offering high-end gaming PCs, Tabletop RPG (TTRPG) areas, and a food & beverage experience. The goal was to design a brand that resonates with both digital gamers and tabletop enthusiasts while fostering an inclusive, fun environment.

The Challenge

Digi Dice needed a full suite of design work to establish a cohesive brand that would appeal to gamers, TTRPG players, and food lovers. This included:

• Logo Design
• Merchandise
• Signage
• Branding (Colors, Typography, etc.)

The design needed to balance the high-energy digital gaming world with the laid-back, community-focused TTRPG space, all while being versatile enough for a food-focused lounge.

The Solution

1. Gaming Logo Design

The Digi Dice logo is bold, modern, and instantly recognizable. We combined a 20-sided die (D20) with pixel elements to represent both TTRPGs and digital gaming. The clean, angular typography mirrors gaming controllers and dice, while vibrant electric blues and neon greens convey energy and excitement.

2. Gaming Merchandise Design

We designed T-shirts, hoodies, and accessories that showcase the Digi Dice logo and bold graphics inspired by gaming culture. These items help customers connect with the brand and promote it outside the lounge.

3. Gaming Signage Design

From exterior to interior, the signage reflects Digi Dice’s dynamic vibe. The backlit logo sign at the entrance draws attention, while clear, intuitive directional signs guide guests to the gaming PCs, TTRPG tables, or food & drink areas.

4. Game Branding

The branding uses a mix of neon accents and dark tones to create an exciting yet sophisticated feel. We selected modern, geometric fonts and incorporated graphic elements like pixel art and circuit patterns to tie everything back to the gaming world.

The Results of the Designs

Digi Dice now boasts a bold and cohesive identity that appeals to its diverse audience. The results include:

• Stronger brand recognition both locally and online.
• Increased customer engagement through eye-catching merchandise.
• A visually immersive space that enhances the gaming experience, from PCs to tabletop games.